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12 Trust & Safety Moves Brands Should Make Now to Prepare for Emerging Risks

A new ebook from IntouchCX and WebPurify, an IntouchCX company, exploring the operational, policy, and product decisions that will define safer digital experiences in the year ahead.

Trust & Safety is no longer a narrow function focused on enforcement alone. For digital brands, marketplaces, platforms, and online communities, it now touches everything from product design and compliance to fraud prevention, customer trust, and long-term brand resilience.

That shift is exactly what our new ebook explores.

12 Moves to Stay Ahead of Emerging Trust & Safety Risks in 2026 brings together insights from experienced Trust & Safety leaders from some of the world’s biggest platforms to examine the risks already reshaping the online landscape, and the practical steps brands can take now to respond more effectively.

Rather than offering vague predictions, this guide focuses on action: how to build systems, workflows, and governance models that are better equipped for what comes next.

Inside the ebook

In this guide, you’ll learn why leading organizations are rethinking the way Trust & Safety operates across their business. The ebook explores how brands can:

  • Spot emerging risks earlier through better horizon scanning.
  • Create policies that can evolve with technology, regulation, and user behavior.
  • Make enforcement decisions more transparent and defensible.
  • Combine human expertise and AI more effectively.
  • Connect fraud, identity, abuse, and content moderation into a more unified strategy.
  • Design safer experiences for young users.
  • Operationalize compliance before regulation forces reactive change.
  • Prepare for a new wave of deception, impersonation, and synthetic abuse.
  • Build more proactive systems for platform protection.

Throughout the guide, our expert contributors share perspectives on the real operational challenges facing Trust & Safety teams today and what stronger, more adaptable programs will look like going forward.

Featuring insights from Trust & Safety leaders including:

  • Emer Cassidy – Head of Trust & Safety, Zalando
  • Laura Higgins – Senior Director of Safety & Civility, Roblox
  • Chris Roberts – Head of Trust & Safety, DoorDash
  • Madelaine Thomas – Digital Safety Entrepreneur & Founder of Image Angel
  • David Sullivan – Executive Director, Digital Trust & Safety Partnership
  • Max Pinnau – Director of Operations, Marketplace Risk
  • Pratyoosh Ranjan Maharana – Senior Risk Manager, Amazon
  • Nicolas Bienvenu – Content Integrity, Whatnot
  • Agnes Evrard – T&S Expert in Ed Tech
  • Nisreen Hussain – Head of Trust & Safety, Handshake
  • Laura DeBenedetto – Product Policy Manager, Meta
  • Ece Ozkan – Product Policy Advisor

 

Download ebook

Get your copy of 12 Moves to Stay Ahead of Emerging Trust & Safety Risks in 2026 and explore the practical actions brands can take to build safer, more resilient digital experiences.

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