Guatemala City, Guatemala – September 3, 2025 – IntouchCX, a global leader in customer experience management and digital solutions, announced its partnership with the Guatemalan Football Federation (FFG), for the September 4 match against El Salvador National Team.

This agreement marks a historical milestone in the industry, as IntouchCX becomes the first BPO (Business Process Outsourcing) company to partner with the FFG on a match, on its journey toward the FIFA World Cup 2026. Through this initiative, the company strengthens its presence in the country, reaffirming its commitment to the development of Guatemala and the nurturing of young talent, both on and off the field.

“It is a great honor to accompany the National Team and the Guatemalan fans on this exciting and hopeful journey.” said Katina Aycinena, EVP Global Head of LATAM at IntouchCX. “We have full confidence in our team’s talent and are committed to supporting their path to the 2026 World Cup.” 

As part of this strategic partnership, IntouchCX invites all Guatemalans to join in the passion for football. On September 4, exclusive activations will take place at Cementos Progreso Stadium. Those interested in joining our team can learn more about our company culture, interact with our recruitment team, and discover career opportunities to start or advance their professional journey with IntouchCX Guatemala.

Since beginning operations in 2006, and now with this new partnership, IntouchCX continues to invest in the economic and social growth of Guatemala. The company reaffirms its strategy to be a key partner in the country, providing young Guatemalans with the chance to work with global brands and build a successful career.

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Media Contact: 
Stephanie Suarez
Director, Global Communications
IntouchCX
stephanie.suarez@intouchcx.com