WINNIPEG, MB – November 10, 2025: IntouchCX, a global leader in digital customer experience management and technology solutions, today announced that it has been awardedSilver in the 2025 Merit Awards for Technology, earning recognition as the  “Best AI Solution for Customer Service.”

The Merit Awards for Technology honor the most innovative companies, leaders, and solutions shaping the future of technology across multiple sectors. The award recognizes Vision Prism, IntouchCX’s proprietary AI platform that not only automates but accelerates insights and action. It helps brands overcome data overload to understand every customer, support every agent, and elevate performance, shifting from reactive management to proactive experience transformation.

Powered by a custom-trained Large Language Model (LLM), Vision Prism analyzes 100% of customer interactions, calls, chats, emails, and social media, to deliver real-time insights. Each contact is transcribed, scored, and summarized, enabling faster decisions and immediate improvements in both agent performance and customer satisfaction. “We are incredibly proud that Vision Prism has been recognized by the Merit Awards as a leading AI solution in customer service,” said Bob Cavanaugh, Chief Technology Officer at IntouchCX. “This award validates our core belief in a ‘Human-AI Partnership.’ Vision Prism is not just an analytics tool; it’s an operational engine. It’s designed to close the gap between insight and action, empowering our teams with AI to drive measurable performance improvements for our global partners.”

By integrating analytics directly into management tools, the platform ensures that insights lead to immediate, actionable outcomes, turning intelligence into results at every level of the organization.

“The Merit Awards Technology program celebrates the visionaries and trailblazers driving progress in today’s rapidly evolving digital world,” said Marie Zander, Executive Director of the Merit Awards. “Each of our winners demonstrates leadership, creativity, and impact, setting new standards for excellence in technology.”

With Vision Prism, IntouchCX continues to advance its mission of integrating AI-powered insights with human expertise to deliver transformative, scalable, and emotionally intelligent customer experiences for some of the world’s most recognized brands.

About IntouchCX

IntouchCX is a global leader in digital customer experience management, back office processing, trust and safety, and AI services. Founded in Canada, IntouchCX employs people across 12 countries and 25 campuses. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change. To learn more about us, visit intouchcx.com.

Media Contact: 

Abhishek Upadhyay

Communications Specialist – APAC & Africa

IntouchCX

abhishek.upadhyay@intouchcx.com