Fake profiles and scams put users at risk, while inappropriate behavior makes genuine connections harder to build. For growing platforms, the pressure increases with every new sign-up, requiring oversight that can keep pace without losing the human judgment needed for sensitive cases.

One leading dating app with more than 16 million users needed to strengthen its moderation model as its community expanded. To support that growth and maintain high standards for user safety, the brand partnered with WebPurify, an IntouchCX company, adding dedicated human moderation to its existing technology and processes.

The case study explores how the partnership helped the platform review thousands of profiles each day, respond to flagged content faster, and earn deeper trust across its expanding user base.

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