AI and Automation: Reshaping the Shopper Experience

Photo for a woman holding her credit card and a laptop


Neurodiversity refers to the natural variation in human brain function and behavior. It recognizes that individuals have unique neurological differences, and that these differences should be respected and valued, rather than stigmatized or pathologized. Neurodiversity encompasses all neuro-differences, including neurodivergent brain functioning, which can include a wide range of complex, developmental conditions, including autism, ADHD, dyslexia, and more. Brain variations affect social, sensory, and communication experiences, and manifest differently depending on the individual, making navigating the world a completely unique experience for everyone. 

Society tends to favor neurotypicality, particularly in the workplace. This results in a narrowing of what might be considered “normal,” leading many to feel undervalued and isolated in their work culture, despite being able to offer just as much value to the business. This is why more and more companies are starting to prioritize hiring a more neurodiverse workforce to promote a more inclusive and positive culture. Additionally, leaders are realizing that tapping into their employees’ unique strengths creates a much stronger team, which ultimately improves the business. 

Embracing neurodiversity means recognizing and accommodating the diverse needs and strengths of individuals in the workplace and society, leading to greater inclusivity, creativity, and productivity. This involves diversifying company programs, well-being content, company-wide communications, and beyond. Supporting neurodiversity is not just about inclusion and diversity; it’s about rethinking the workplace to optimize how we get work done. 


Why Building an Inclusive Workplace Culture Is Crucial

Businesses can tap into a valuable pool of talent and creativity that would otherwise be overlooked, which can bring fresh perspectives to the workplace and lead to increased productivity and efficiency.

When employees feel valued and supported in the workplace, they are more likely to be engaged and motivated, leading to higher job satisfaction and retention rates. In turn, this creates a positive work culture that benefits all employees and can attract a more diverse and talented workforce. This highlights the importance of how changing and adapting programs to support the success of all types of individuals also supports the success of the business and their clients. 

A neurodiverse workforce has a positive impact on the bottom line. A study by the Harvard Business Review found that companies that prioritize diversity and inclusion are more innovative, have better decision-making processes, and are more likely to outperform their peers financially. For example, autistic individuals can be up to 140% more productive than neurotypical employees who have been in the same role for years. Because of this, many businesses are investing in programs that promote neurodiversity in the workplace. 

How To Support Neurodivergent Employees

Neurodiversity in the workplace opens the door to unique talents and abilities that can benefit a company. Below are five ways companies can become more inclusive and benefit as a result. 

  1. Education: It’s essential to educate managers and employees about neurodiversity and the various conditions that fall under this category. This education can help reduce stigma and increase awareness and understanding of the strengths and challenges of neurodivergent individuals.
  1. Flexibility & Accommodations: Companies can consider creative ways to allow for a more flexible work environment that accommodates the varied needs of neurodivergent employees. This may include providing quiet spaces for individuals who are sensitive to noise, or allowing employees to work from home or adjust their schedules. Companies can also consider tools or resources such as noise-canceling headphones, assistive technology, and extra time or breaks. This helps ensure neurodivergent employees can perform to their best ability.
  1. Inclusive Hiring Processes: Businesses can evaluate their hiring practices for inclusion, and identify how they can increase their reach to neurodiverse candidates. This may involve partnering with community organizations that support neurodivergent individuals or providing training to recruiters and hiring managers on how to identify and assess the skills and potential of neurodivergent candidates. Additionally, businesses can provide clear and concise job descriptions that outline essential job duties and requirements.
  1. Open Communication: Companies can promote a culture of inclusivity by encouraging open communication and feedback. This includes actively seeking input from neurodivergent employees on how to make the workplace more accommodating and accessible, as well as creating a safe space where employees can share their experiences and perspectives without fear of discrimination.
  1. Provide Resources: Businesses can provide ongoing support and resources for employees, including access to mentors, coaches, and training programs. These resources can help neurodivergent employees develop their skills, navigate workplace challenges, and build a successful career.


Making work more inclusive for neurodivergent employees requires a proactive and ongoing effort from companies. By embracing neurodiversity and making the necessary adjustments, businesses can create a more inviting workplace that benefits all employees and leads to increased productivity, creativity, and innovation. This will ultimately lead to greater success and profitability for the business.

Learn more about what IntouchCX is doing to promote diversity, equity, and inclusion.