IntouchCX Wins Two Awards, Including Executive of the Year, at the 2024 Customer Experience Interaction Awards

BOGOTÁ, COLOMBIA,  MAY 14, 2024 – IntouchCX, a global leader in customer experience management, digital engagement, and technology solutions, won two major awards at the 2024 Customer Experience Interaction Awards presented by BPrO in Cartagena, Colombia.

The company won Silver for Best Social Responsibility Initiative, while Marcela Ramírez, VP of LATAM Operations at IntouchCX, was named the Executive of the Year.

“I’m honored to receive these recognitions from BPrO, and am proud of the positive impact we continue to make on our employees, clients, and the communities we serve,” said Ramírez. “We like to win by valuing each individual, helping them grow, and cultivating a culture that champions equal opportunities for all.”

The Executive of the Year Award recognizes leaders who, through their leadership style, have significantly enhanced the dynamics between the corporation, its clients, and its employees, fostering a culture of loyalty, satisfaction, and stability. 

Since the start of IntouchCX operations in Colombia in 2019, Ramírez has built a team of professionals committed to the continuous improvement of the customer experience, while providing supportive environments that value each individual and help them grow both professionally and personally. She has worked closely with her team to create innovative solutions that transform customer experiences and improve the lives of employees and the communities in which they work.

The Best Social Responsibility Initiative Award recognizes the success of IntouchCX’s Technical Bilingual Expert in BPO program in Colombia. This initiative, in alliance with SENA (National Apprenticeship Service), provides 15 months of English training and BPO industry experience to underprivileged students. The first nine months are focused on enhancing English proficiency from A2 to B2 and developing bilingual customer service representative skills, with the next six months providing internships as customer service representatives.

“Cultivating a culture of social responsibility is ingrained in our company values,” said Patricia Guerra, Colombia Campus Director at IntouchCX. “We believe that success isn’t measured solely by financial gains but by the positive impact we make in the communities we serve, and the growth of our employees. These two awards underscore not only Marcela’s significant contributions and leadership qualities but our commitment as a company to fostering a more inclusive and prosperous society for all in Colombia.”

IntouchCX has a robust Environmental, Social, and Governance (ESG) strategy that is rooted in fostering diversity, equity, and inclusion, providing supportive environments that value each individual. The Company provides equitable opportunities for growth and development and currently has over 30 Impact sourcing partnerships globally that help provide employment opportunities to young people coming from marginalized backgrounds who are newly entering the workforce or looking to grow their skill set and career.The Customer Experience Interaction Awards are organized by BPrO, Asociación Colombiana de Business Process Outsourcing, to recognize organizations that are industry leaders in delivering exceptional customer service in Colombia. This is the second time that IntouchCX has participated in these awards, winning Gold for Best Employment Strategy in 2023. IntouchCX has previously been acknowledged for its commitment to the inclusive hiring of vulnerable populations, being honored by the Mayor’s Office of Bogotá with the Inclusive Employment Award in the Young Talent category in 2022.

About BPrO

BPrO is the Colombian Association of BPO (Business Process Outsourcing), a non-profit organization that has been working for over 22 years to bring together and represent companies in the sector and their ecosystem. With more than 100 member companies specializing in customer relationship management, it is the benchmark for the sector in the country. For more information, visit

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and technology solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change. To learn more about us, visit

Media Contact: 

Elga Magliocchi
Communications Manager