IntouchCX Wins Excellence in Customer Service Award for Generative AI Technology

Excellence in Customer Service Award 2023 Logo

WINNIPEG, MB  –  APRIL 12, 2023  –  IntouchCX has been named a winner in the 2023 Excellence in Customer Service Awards by Business Intelligence Group.

IntouchCX received the award in the Technology of the Year category for its Generative AI solution.

The Company has been pioneering its AI-powered technology with its Laivly solution, which uses machine learning technology to write, communicate and solve problems while maintaining a client’s unique brand voice.

“Generative AI is revolutionizing the customer experience and is no longer an optional consideration, but a critical business necessity,” said Greg Fettes, IntouchCX Founder and CEO. “At IntouchCX, we immerse ourselves with curiosity, creativity and innovation, and are excited about the power that generative AI has to transform our industry.”

The solution seamlessly integrates into existing tech stacks, while ensuring all interactions are accurate, on-brand, and optimistic for customer satisfaction. It’s also able to continuously learn and improve at rapid speeds to showcase its strength as an agile technology.

“We are proud to be recognized for excellence for our innovative Generative AI solution in the CX space, especially at a time of such tectonic change across industries where we can provide confidence on how it can enhance customer experience and agent experience alike,” said Paula Kennedy Garcia, EVP, Global Innovation and Product Strategy at IntouchCX. “Generative AI technologies like ChatGPT have already created a huge disruption, and we are only at the beginning of how it can transform the future of care for every customer, everywhere, on demand.”

The Excellence in Customer Service Awards celebrate those who are winning by supporting their own customers and those who are developing the tools to help others find success. Awards were given out to consultants, outsource partners, and technology providers for superior performances in the past 12 months.

“Customer service professionals and suppliers have had to make significant changes to adapt to our evolving world,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “It is our honor to recognize IntouchCX as they are leading by example and making real progress on improving the daily lives of so many.”


The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.